Free Design

Anyone who cares to pay attention is aware that free and open source software like Linux or Firefox can compete head-to-head with proprietary programs. The computational skill of ideologically aligned programmers from the open source camp oftentimes leads to applications more powerful, flexible, and secure than their closed rivals. However, too often the value of open source is hidden too far below the surface.

In computing, like in other pursuits, judgments will be based upon initial reactions (see Blink by Malcolm Gladwell if you don't believe me). A book with an awful cover will often still be read (due to recommendations or, say, required summer reading...), but such may not be the case with computer software. Alternatives exist in applications, not books.

Another point: user-interface design is not just aesthetic like on a book. The poor placement of buttons and displays within a program can seriously hinder usability and productivity. Design is function.

This is something the open source community needs to take to heart. Useful programs like Audacity are marred by dastardly design which limits the approachability of the already alternative programs. Firefox and Ubuntu are arguably the most popular consumer open source applications and a lot of it has to do with the thoughtful design.